To use Google Adwords to effectively market your products or service, the choice of keywords is very important. See below for steps that you should consider when using Google Adwords or any other PPC models.
1. Include misspelled or mistyped phrases. You will be surprised that there are actually a lot of searches conducted on the Internet with misspelled search terms. See if you can think of any typos that a user may make when spelling the name of your product.
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2. Use uncommon phrases. An example is "Canon Printer Model XXXX@@JJD". The person who searches for information which is so specific is more likely to buy the product.
3. Translate to words and phrases outside of English. What is the name of your product in Spanish and Japanese?
4. Use Keyword Research to find more profitable keywords for your ad.
5. Use the Google AdWords Keyword Tool Keyword Tool to find more keywords
6. Keep the number of keywords per adgroup low. If possible, use only one keyword per adgroup, but use all three match types.
7. Keep your AdWords Ad text relevant to your keyword. Use the keyword once in the headline and once in the body of the text ad.
8. Monitor your AdWords account performance. Delete keywords and AdGroups with low number of impressions and clicks. Each Keyword in an AdGroup affects the whole AdGroup. Low performing keywords in the same Adgroup will bring down performance (and increase CPC[cost per click]) of the whole AdGroup.
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Jumat, 09 April 2010
How to Benefit from Google Earth
Google Earth is one of the best free satellite models of Earth on the net. Using Google Earth can help you locate different landmarks from all over the world. Stretching from the majestic Great Wall of China to the almost jaw dropping size of the New York City metropolis; All from outer space or up close and personal with the new 3D animation of the location you are at.
With the ability to see any place at any time any where, Google Earth can be filled with an endless amount of benefits. Once which stands out the most is being able to see very popular landmarks in either 3D or from the original space view, for example: Moscow's Red Square in Russia; The Eiffel Tower in Paris, France or The Coliseum in Rome, Italy.
1. Use Google Earth to see hiking trails uploaded from your GPS, view travel photos, overlays of your own imagery, or large geographic data sets.
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2. Time stamp the data to make animations of the Earth changing over time. Popular usage of the new tool is for weather effects and population growths in a given area.
3. Use the compass to move around the map. The compass that was once in the lower-left hand corner has been moved to the upper right corner, for more screen space.
4. Find your way with an address. Google Earth is very beneficial because you can just write an address and Google Earth will automatically take you there on the map. Typing an address that is needed for driving is great for directions.
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With the ability to see any place at any time any where, Google Earth can be filled with an endless amount of benefits. Once which stands out the most is being able to see very popular landmarks in either 3D or from the original space view, for example: Moscow's Red Square in Russia; The Eiffel Tower in Paris, France or The Coliseum in Rome, Italy.
1. Use Google Earth to see hiking trails uploaded from your GPS, view travel photos, overlays of your own imagery, or large geographic data sets.
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2. Time stamp the data to make animations of the Earth changing over time. Popular usage of the new tool is for weather effects and population growths in a given area.
3. Use the compass to move around the map. The compass that was once in the lower-left hand corner has been moved to the upper right corner, for more screen space.
4. Find your way with an address. Google Earth is very beneficial because you can just write an address and Google Earth will automatically take you there on the map. Typing an address that is needed for driving is great for directions.
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How to Advertise Effectively With Google Adwords
Advertising is very important to increase sales, the question is how you could enjoy the greatest benefits possible with the least cost possible.
1. Generate the absolute best keyword list for your target market. The best keywords are the key words and phrases with high hits while competition is lowest possible, so that it will not cost you too much.
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2. Precisely limit the distribution of your ad to only those prospects who are most interested. For PPC ads, you do not want to focus on impression, you are looking for the real prospects.
3. Now that you have your keywords and phrases, and you have limited your distribution, you must create an advertisement which will entice your potential customers to visit your site. Google adheres to a strict advertising format: all listings are text only, with a title line of 25 characters and a product or service description with 2 lines of up to 35 characters each. Your URL is also limited to 35 characters.
* It is critical that your messages be effective, concise and descriptive, and that sales are driven for best results.
4. The final step in the customer's journey is to successfully land on your site. Always link the customer to a page that contains the exact information, product or service that they were searching for.
5. Evaluate every keyword and search phrase to identify the best area of your site on which customers should be delivered. Use your spreadsheet to keep track of where you want each search phrase linked. Go to your site, find the correct page, then cut and paste the proper URL into your spreadsheet. This is absolutely necessary to maximize your conversion to sale.
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1. Generate the absolute best keyword list for your target market. The best keywords are the key words and phrases with high hits while competition is lowest possible, so that it will not cost you too much.
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2. Precisely limit the distribution of your ad to only those prospects who are most interested. For PPC ads, you do not want to focus on impression, you are looking for the real prospects.
3. Now that you have your keywords and phrases, and you have limited your distribution, you must create an advertisement which will entice your potential customers to visit your site. Google adheres to a strict advertising format: all listings are text only, with a title line of 25 characters and a product or service description with 2 lines of up to 35 characters each. Your URL is also limited to 35 characters.
* It is critical that your messages be effective, concise and descriptive, and that sales are driven for best results.
4. The final step in the customer's journey is to successfully land on your site. Always link the customer to a page that contains the exact information, product or service that they were searching for.
5. Evaluate every keyword and search phrase to identify the best area of your site on which customers should be delivered. Use your spreadsheet to keep track of where you want each search phrase linked. Go to your site, find the correct page, then cut and paste the proper URL into your spreadsheet. This is absolutely necessary to maximize your conversion to sale.
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How to Add a Sudoku Puzzle to iGoogle
For those who have alway desired to play Sudoku puzzles on their personalized iGoogle page.
1. Go to this link.
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2. Login to your Google account (your "Gmail account").
3. Then click on "Add to Google".
4. Rearrange the Sudoku widget however you like.
5. Now you are ready to play the Sudoku.
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1. Go to this link.
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2. Login to your Google account (your "Gmail account").
3. Then click on "Add to Google".
4. Rearrange the Sudoku widget however you like.
5. Now you are ready to play the Sudoku.
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How to Add Your Site to the Google Index
Do you ever dream of having more visitors come to your site? Did you know that more than 25 million users search Google every day? Google lets you add your site to its index for "sites to crawl", and if your page happens to be relevant to a query, you may get ranked first!
1. Go to Google Add URL.
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2. Enter the URL (Web Address) of your site.
3. Enter the verification code, (to prove you're human and not a bot).
4.Click the "Add URL" button at the bottom of the page.
* Your site will be added to the Google index.
* It may take a while for the crawler to get to your site (there are more than a billion pages on Google).
5.Google also has other webmaster tools, you should check them out.
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1. Go to Google Add URL.
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2. Enter the URL (Web Address) of your site.
3. Enter the verification code, (to prove you're human and not a bot).
4.Click the "Add URL" button at the bottom of the page.
* Your site will be added to the Google index.
* It may take a while for the crawler to get to your site (there are more than a billion pages on Google).
5.Google also has other webmaster tools, you should check them out.
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How to Add Wikipedia Articles to Google Earth
Learn how to put an article from Wikipedia (i.e. your business entry) on Google Earth. Once the article has been added to Google Earth, people browsing Google Earth will see the Wikipedia logo, and will browse to your article when they click on it.
1. Find an article you wish to see placed in Google Earth.
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2. Click “Edit this page” at the top of the page.
3. At the bottom of the article, paste this text in: “{{coord|LAT|LONG|display=title}}"
* “LAT” is the decimal latitude.
* “LONG” is the decimal longitude.
* "title" is the name of the article.
* Example: {{coord|42.599494|-72.738744|display=title}}
4. Check to make sure that the coordinates point to the desired location of the article by copying and pasting the code, and then deleting “|display=title”
* Example: {{coord|42.599494|-72.738744}}
5. Click “Show Preview”. You should see a globe picture, and the coordinates following.
6. Click on the coordinates link. That should take you to a “Map sources/GeoHack” page.
7. Click on “Hybrid” from Google Maps. That should open the Google Maps page, displaying the correct coordinates of your article.
8. If the coordinates point to the correct location, press the back button in your browser twice. This should bring you back to the preview page on Wikipedia.
9. Delete the “{{coord|42.599494|-72.738744}}”. This should leave the code with “{{coord|42.599494|-72.738744|display=title}}”
10. Click “Save page”.
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1. Find an article you wish to see placed in Google Earth.
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2. Click “Edit this page” at the top of the page.
3. At the bottom of the article, paste this text in: “{{coord|LAT|LONG|display=title}}"
* “LAT” is the decimal latitude.
* “LONG” is the decimal longitude.
* "title" is the name of the article.
* Example: {{coord|42.599494|-72.738744|display=title}}
4. Check to make sure that the coordinates point to the desired location of the article by copying and pasting the code, and then deleting “|display=title”
* Example: {{coord|42.599494|-72.738744}}
5. Click “Show Preview”. You should see a globe picture, and the coordinates following.
6. Click on the coordinates link. That should take you to a “Map sources/GeoHack” page.
7. Click on “Hybrid” from Google Maps. That should open the Google Maps page, displaying the correct coordinates of your article.
8. If the coordinates point to the correct location, press the back button in your browser twice. This should bring you back to the preview page on Wikipedia.
9. Delete the “{{coord|42.599494|-72.738744}}”. This should leave the code with “{{coord|42.599494|-72.738744|display=title}}”
10. Click “Save page”.
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How to Add Google AdSense to Feedburner
Finally, Google has fully integrated Feedburner as one of their services. Google Adsense has merged Feedburner into its arsenal also.
1. Sign-up for a Google Adsense account.[1]
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* If a publisher already has a Google Adsense account, he/she simply needs to log into it.
* On your reports overview page under the “Adsense for Mobile Content” line, you will notice “Adsense for Feeds”, click the “Get Started” link.
* The “Get Started” page will look similar to the “Activate FeedBurner Ad Network and/or Google AdSense for Content” feedburner.com page discussed above.
* Near the bottom of the page, you will see an inviting link to gaining help and support for migrating your feed into adsense….or, visa versa.
* The process is quite 20th century-like from here on out, because the publisher must then email, adsense-support-aff@google.com his/her Feedburner account username, and Google Account email address used to sign in to Adsense.
* Google will respond via email with a lovely note similar to the following:
o “Hello FabulousAndTechfilled.com,
o Success!
o Effective immediately, you can access your feeds by signing into your Google Account when you visit http://feedburner.google.com. You will no longer be able to sign in to feedburner.com, but that's okay: from now on, there is no reason to do so.
2. All of your feeds have been moved into this new account, and an initial batch of your most recent 30 days' traffic stats has been loaded up. (Your entire stats history, should it go beyond the last 30 days, will be added at a future date.)
3. To repeat: visit http://feedburner.google.com from this point forward to view and manage your feeds.
*
o If you want to use AdSense for feeds, you may now do so. Visit http://www.google.com/adsense and click "AdSense for Feeds" under the Get Ads section to get started.
o Sincerely,
o The Google AdSense Team”
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1. Sign-up for a Google Adsense account.[1]
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* If a publisher already has a Google Adsense account, he/she simply needs to log into it.
* On your reports overview page under the “Adsense for Mobile Content” line, you will notice “Adsense for Feeds”, click the “Get Started” link.
* The “Get Started” page will look similar to the “Activate FeedBurner Ad Network and/or Google AdSense for Content” feedburner.com page discussed above.
* Near the bottom of the page, you will see an inviting link to gaining help and support for migrating your feed into adsense….or, visa versa.
* The process is quite 20th century-like from here on out, because the publisher must then email, adsense-support-aff@google.com his/her Feedburner account username, and Google Account email address used to sign in to Adsense.
* Google will respond via email with a lovely note similar to the following:
o “Hello FabulousAndTechfilled.com,
o Success!
o Effective immediately, you can access your feeds by signing into your Google Account when you visit http://feedburner.google.com. You will no longer be able to sign in to feedburner.com, but that's okay: from now on, there is no reason to do so.
2. All of your feeds have been moved into this new account, and an initial batch of your most recent 30 days' traffic stats has been loaded up. (Your entire stats history, should it go beyond the last 30 days, will be added at a future date.)
3. To repeat: visit http://feedburner.google.com from this point forward to view and manage your feeds.
*
o If you want to use AdSense for feeds, you may now do so. Visit http://www.google.com/adsense and click "AdSense for Feeds" under the Get Ads section to get started.
o Sincerely,
o The Google AdSense Team”
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Google Reader
Use Google's web-based feed reader to keep up with blogs and news.
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Free Gadget and Widget
When will the Internet run out of IPv4 addresses?
ipv6.he.net/statistics/
Keyword Selection Tool
Keyword Research Tool 12 Mth Trends Popular keyword lists, Free Trial
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